SEO (Search Engine Optimization) is the process of improving the visibility of a website or web page in search engines via the “natural,” “organic,” or un-paid (“sponsored”) web browser results. In general, the earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

To make your website effective on the web involves chnaging html data and incoparating keyterms that areuseer uses most when browising the web.

One can also improve a site’s ranking by making content that attracts links, making sites faster, caching data in multiple formats for offline access. However, the primary purpose of SEO is to improve the quality and quantity of traffic a website receives from search engines. . There are many ways in which a website can be made more visible and ranked higher across different search engines, including:

What kind of skills are needed?

SEO professionals need the technical expertise that comes from being a web developer or designer and marketing skills. A marketing background helps make SEO more effective. Some academics have studied the correlation between rankings and success metrics.

Large businesses are more likely to have a department for SEO compared to Small businesses. This is because small businesses outsource their SEO work, as larger firms can afford a better staff. When outside consultants are used, the responsibility of payment is less clear-cut. For example, search engine optimization requires ongoing effort and regular intervention as search engines update their algorithms and prevent webspam.


If you want your business to be seen online, you should invest some time into SEO; despite what other people say, there is more to it than just spamming the exact keywords over and over again. If your business is small enough, you may even consider hiring an outside consultant.

Search Engine Optimization