Search Engine Optimization

Every business wants customers to find them on Google and other search engines, but SEO requires planning and knowledge of how search engines work and what people are looking for ( Before we go on about how to optimize a business website or blog, we can first look at SEO and its basic definition:

SEO is the process of improving the visibility of a website or webpage in search engines by increasing the number of visitors from organic (unpaid) search results.

SEO can be split into two categories:

Off-page – things that you do outside of your website or blogging platform to improve your organic traffic, such as link building and content marketing ( On-page – things that take place on the actual website to increase its SEO performance, such as keywords, titles, meta descriptions, headings, alt tags.

There are two types of keywords you will be using for SEO:

“Long-tail keywords” – long keyword phrases that are at least three words long. “Competition keywords” – market research can show you how popular a certain keyword is and whether or not it’s worth your time to target that keyword.

Some of the most important factors in SEO are keywords, titles, meta descriptions, headings, and alt tags.

Keywords – A high volume of specific keywords will help your SEO efforts because you have more to work with when it comes to ranking for them on search engines. Titles – Your title should be engaging and have the main keyword in it. Meta Description – A meta description is simply a sentence or two that tells people what your website or blog is about ( Headings – HTML headings are an important part of SEO because search engines use them to understand how content on a page relates to the keywords. Alt tags – An alt tag is an html tag that describes what an image is about.

All of these things work together to help the search engines understand what your website or blog is about and it will help you rank higher for your targeted keywords.

SEO takes planning and knowledge, but there are several free sites and tools out there that can give you a hand with your SEO.

Google’s keyword research tool can give you ideas for keywords to target and how popular they are, and Google Webmaster Tools will help you understand how Google views and ranks your site or blog.

Hire an expert! If you don’t have time or the knowledge of SEO yourself, there is no shame in hiring someone who knows what they’re doing to help you out. Optimizing your website is worth the money

Search Engine Optimization